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Six Million Dollar Website

Golf retailing on the Internet is set to intensify now that Mammoth Sports Group have completed a $6 million private equity offering for mammothgolf.com, exchanging common stock for the investment capital.

"We plan to use the proceeds of this offering to finance certain strategic acquisitions and endorsement arrangements," William A Albright, the company's chairman and ceo said. "It will also be used to pay marketing and advertising expenses in connection with strategic agreements the company has entered with various leading Internet content providers and portal sites."

Meanwhile, another Internet golf retailer, Buygolf.com which began operations in May, is about to be bought by buy.com, a move which suggests there may soon be a consolidation among golf e-tailers. Buygolf.com have been aggressive in their attempts to create a presence with golf consumers, partnering with pgatour.com, Fox Sports and ESPN along with search engines such as Yahoo.