Player Declares Figures

The Player, the free bi-monthly publication from UK Golf, now has an 'ABC' of 63,000 while the two-year-old Golf International, a privately-owned bi-monthly, is expected to be in a position to declare a figure by the end of the year.

The lack of growth in this sector, though, is not deterring newcomers from the party and another monthly magazine is due to hit the shops next spring. A dummy for the as-yet unnamed, up-market consumer title, which will also be sold in France, Germany and Sweden, is currently being prepared for presentation to the golf trade, advertising agencies, media buyers and focus groups by London-based Evolution Publishing.