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Reebok and Dunlop Part Company

 

Reebok International and Dunlop Slazenger have ended their distribution agreement for the Reebok Golf brand in Europe.

Under the agreement, which expires at the end of the year, Dunlop are responsible for the distribution of Reebok's golf clothing and footwear in six European countries.

But Reebok Golf's European director Andrew Thomson said: "Dunlop have made considerable progress in developing the Reebok Golf brand in a difficult trading environment, but having discussed the future direction of the business we both feel it makes sense for us to separate at this time."

Dunlop will now concentrate on its own core brand business while Reebok Golf will be managed in-house.