COBRA'S NEW CAMPAIGN

Published reports in the U.K., by Golf Business, state that Cobra Golf will launch a new advertising campaign. It is being backed by a projected third-quarter sales (in the U.K.) increase of 40 percent versus last year. The high impact campaign, according to Golf Business, marks a new era for the company and is supported by in-store merchandising, high profile tour exposure and a demo program to maximize sales potential. "With pre-book sales at a record high for the third quarter, it was important to back this interest up with a memorable campaign," said David Silvers, Cobra's director of marketing.