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ASHWORTH UK LTD NAMES NEW MANAGING DIRECTOR

 

Ashworth UK Ltd have announced the appointment of its new Managing Director, Tony Wilkinson, with effect from 1 April 1999.

Mr Wilkinson has over 12 years experience in the Marekting, Sales and Distribution of golf related products throughout the European marketplace. Since 1996 Mr Wilkindon has been Director of Golf at DUnlop Slazenger, where he was responsible for the European re-launch of Maxfli and the creation of Sales, Marketing and Distribution for Reebook Golf Europe.

Prior to joining Dunlop Slazenger, Tony worked for Pringle of Scotland, Reebok International, Reebok UK and Spalding Sports. Tony has a clear remit to grow the Ashworth busienss throughout Europe. "My goal, quite unashamedly, is to make Ashworth the desired apparel brand for good golfers and those who aspire to be good golfers."

Established eleven years ago Ashworth has revolutionised golfwear, bringing s sense of style and quality to the sport with a turnover in the USA is $107.3 million and Europe £9 million. Mr Randall Herrel, President and Chief Executive Officer of Ashworth Inc said "Tony's extensive background and experience in the European golf industry provides Ashworth with a key addition to its International management team".