| S2
Appointed to Promote European David Leadbetter Golf Acedemies LONDON,
UK: June 2002 - Specialist sports PR agency S2 has been appointed by the David
Leadbetter Golf Academy (DLGA) to raise the profile of their
European academies.
S2 will undertake summer consumer and trade campaigns to support DLGA's current
European marketing activity. The
IMG owned David Leadbetter Golf Academy is a worldwide network of
premium
golf instructional facilities, with current sites in Europe, the
United States
and Asia. David Leadbetter's teaching theories and
philosophies, as well as
state of the art technology, have revolutionised
the game of golf for all
ages and abilities. DLGA are employing S2 to build
the profile of the European
Academies amongst club golfers and the business
world. S2 have been awarded
the account due to their pan-European golfing
expertise and contacts. Angus
Macdonald, S2 Account Director is delighted with the new contract: "S2
is excited to be working with the market leading brand that is DLGA. DLGA
will be promoted as world class golf instructional facilities which are
accessible
to everyone - from tour players to complete beginners." - The
David Leadbetter Academies
now comprise twenty-six golf academies at stunning locations in Europe, Asia and
the USA. They are staffed by over 60 highly trained instructors and support staff,
with regional head offices in
Bradenton, Florida and London. -
David Leadbetter: David and his qualified instructors continue to instruct
some of the world's top players and best new prospects. These include:
Justin
Rose, Ty Tryon and Charles Howell III. Well-established tuition
programmes
are taken by thousands of amateur golfers each year, both through the permanent
academy sites, and increasingly, through a range of clinics that are organised
for various clubs and resorts. Corporations are also increasingly using golf instruction
as a vehicle for hospitality and
entertainment. - Unique
Formula: Four principal components are fundamental to ensuring that DLGA delivers
a winning formula of golf instruction:
- 1.
David Leadbetter's teaching theory and philosophy
2. The DLGA training and
certification programme
3. Organisation and management by IMG
4. Quality
locations and facilities ·Every
David Leadbetter Golf Academy is an independent
business unit, organised to
promote the full range of instructional
programmes within its own domestic
and international markets. This provides
the flexibility needed for each individual
establishment to concentrate on
the areas of business most important for its
own success. European
Academies: DLGA
Bad Tatzmannsdorf, Austria
The Thermal & Golf Resort Bad Tatzmannsdorf
provided the location for the
first European DLGA in 1993. The resort benefits
from the natural beauty of
the surrounding hills, offers two luxury Steigenberger
hotels with health
spa facilities, as well as 27 holes of challenging golf
between March-
November. DLGA
Barcelona
The excellent facilities of DLGA Barcelona ensure that this
recent addition
to the DLGA network provides the ideal learning environment
for every
occasion. Situated just 20 minutes from the Catalan Capital, DLGA
Barcelona
offers a 33 bay driving range with a grass tee for tuition programmes,
and
state of the art technology right on the driving range. Four pitch and
putt
holes with a large putting green and practice bunker are also offered. DLGA
France
France boasts an unparalleled nine DLGAs situated throughout French
territory. All year long you can improve your swing on two beautiful courses
in the South of France: Montpellier in the Camargue and Cannes-Mandelieu on
the Riviera. Forges les Bains, the Paris Golf and County Club, on the
outskirts
of Paris, Kempferhof near Strasbourg and the DLGAs on the islands
of La Martinique
and Mauritius also provide golf in the most exotic of
locations.
During
the summer two family orientated mountain resorts are available for
DLGA tuition:
Les Arcs and Correncon en Vercors in the Alps. DLGA
Germany
Situated between the cities of Cologne and Bonn lies Schloss Miel
a recent
addition to the network of David Leadbetter Golf Academies. An 18th
Century
castle, completely restored to its original splendour now forms the
centrepiece to one of Germany's premier new golf developments.
The course
opened in 1996 has already hosted several large amateur and
professional events.
The extensive practice area has been completely
redesigned by DLGA to provide
the very latest technology and a brand new
short game area thus offering students
the very best in practice facilities. DLGA
La Cala
The first DLGA in Spain can be found at the spectacular La Cala
Resort
between Mijas Costa and Marbella. La Cala offers two challenging 18
hole
courses, some of the finest practice facilities on the Mediterranean
coast
and a luxurious hotel and sporting complex. The brand new Academy
facilities, provide a full range of multi-lingual instruction to suit the
needs of all golfers. DLGA
Lugano, Switzerland
The only David Leadbetter Golf Academy in Switzerland
can be found at the
prestigious Golf Club Lugano. It has a testing and attractive
18-hole golf
course and is only 8 kilometres from the city of Lugano.
The academy boasts a newly built teaching and video room that is equipped to
suit the needs of all golfers, and houses the state-of-the-art A-Star
computer
analysis system. The extensive short game area contains putting and
chipping
areas as well as a pitching green and bunkers. DLGA
Pestana, Portugal
The DLGA at the Pestana Golf and Resort, Carvoeiro enjoys
a superb position,
great facilities and more than 300 days of sunshine a year.
Choose from a
range of DLGA instructional schools, which cover all aspects
of the golf
game.
The two fantastic 18-hole courses, Pinta and Gramacho
make the Pestana Golf
and Resort the perfect spot to absorb the Leadbetter
philosophy. DLGA
Wynyard, UK
The Wynyard Club's 'Wellington' Course is one of the finest
to be developed
in the United Kingdom in recent years. Superbly located in
the North East of
England, Wynyard is easily reached by road, rail, or air.
The teaching and practice facilities at the DLGA Wynyard Academy provide an
unrivalled blend of space and facilities. Undercover teaching bays, grass
and mats, academy holes, short game practice area, and the latest in
computer
video 'A-Star' technology all ensure that nothing is left to
chance. Watford,
UK
The World's first TopGolf Game Centre opened in Watford in November
2000.
Aimed at golfers from beginner to professional, as well as non-golfers
looking for a new leisure activity, this is the first of a new generation of
leisure centres.
The development of a concept that is making golf accessible
to a wider
audience across the world is a sentiment shared by DLGA. Principally
a
state-of-the art driving range facility, TopGolf provides the perfect
backdrop for DLGA to deliver its first class, professional product to a much
more of the public.
The Centre offers the opportunity to play the game of
TopGolf, practice
putting and driving, learn or improve golf with DLGA on
site, shop or simply
relax with a drink or a meal at the Bayview Café/Bar.
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