|
The Week In Review - Just The Facts!
In the most recent
Golf Industry Online Poll, the results were as follows:
- Has the USGA Outlived
its usefulness: 18%
- Needs
a revamping of staff & business practices: 36%
- Merge
with the R&A: 30%
- None
of the above: 15%
Equipment maker Women's Golf Unlimited announces
a 29 percent increase in revenue for the fiscal year ended Dec. 31, 2001 and a
decrease in net income from $220,653 a year ago to $164,291. Income was less because
of higher taxes and increased advertising costs, company officials reported.
Darrell Survey reports that 82 percent of the players (59 players)
wearing plastic cleats at last week's Bay Hill Invitational wore Softspikes' Black
Widow cleats. SeeMore Putters are rumored to having cash problems
and not paying their endorsers. Callaway has launched its HX
Blue and HX Red golf balls to retail shops at $44.95 per dozen - rather expensive
we think. Foote, Cone & Belding Southern California named
Holland Henton senior v.p., executive creative director, to oversee creative direction
for all agency clients, including Taylor Made (TMAG). The new Nike
Driver is not moving at retailers who are somewhat disappointed at Nike's
failure to advertise more substantially to date. A federal district
court judge in Springfield, Mass., has declined to issue a ruling yesterday
on Spalding Sports Worldwide's request for a TRO (temporary restraining order)
and preliminary injunction against Wilson Sporting Goods relating to Wilson's
advertising campaign for its new Staff True golf ball. The lack of a ruling allows
Wilson to continue running its ads for the True ball.
|