IT'S A GOLF SIMULATOR, BUT NOT AS WE KNOW IT
Golfers get the chance to emulate Tiger Woods and David Duval and win prizes on Nike Golf simulator at Nike Town London
- www.nikegolfeurope.com -

11thNovember 2002: Visitors to the Nike Town store in central London have the chance to say "I'm Tiger Woods" as they replicate the world's number one and his fellow Nike Golf Professional David Duval in a new virtual golf simulator. The simulator (from Visiotics Ltd) will give golfers the chance to test their accuracy and driving skills in a simulation of two famous Nike Golf advertisements.

The latest addition to Nike Town is creating a buzz among golf-lovers in London, as it provides the last chance to trial Nike Golf's first club offerings and take advice from the resident golf experts.

Says Nick Lumley, Golf Pavilion manager, "We have well versed staff on hand to impart specialist knowledge to the golfing public. We make sure that golfers get the opportunity to trial the clubs that best suit their game and, in turn, offer advice on other equipment, such as finding the right golf ball from Nike's current range."

In 'The Building' golfer's can test their skills with the new Nike forged irons and wedges in a recreation of the infamous Tiger ad in which the world's number 1 player systematically smashes three windows of an office building.

The second simulation, a recreation of Nike Golf's 'Dog Gone' advertisement, lets golfers join 2001 Open champion, David Duval and his dog in the desert. The simulator has golfers testing the hitting power of the Nike forged Titanium driver as they try to beat Duval's drive and give his dog a bit of exercise.

In addition to the two famous Nike advertisements there are also a number of top European courses such as 2002 Ryder Cup venue The Belfry, St Andrews, La Boulie and Golf National on which golfers can test their accuracy and short game.

The simulator programs have been designed for Nike Golf by Antoine Galbrun of Visiotics Ltd. They were first seen in the UK at the 2002 Open Championship at Muirfield in Scotland where more than 5000 visitors went through the simulator in six days.

Matt Stevenson, marketing manager of Nike Town London said, 'We always planned to add another dimension to the golf pavilion when Nike Golf launched clubs in January, giving visitors the chance to try the new irons and drivers. Nike has a reputation for doing things differently and we wanted the simulator to reflect this. Our advertisements have always been creative and we decided to utilise two of our favourites for the simulator, giving people the chance to emulate two of the world's greatest golfers. We are delighted with the initial interest in the simulator and hope to encourage more people to test the clubs in an urban environment'.

Golfers keen to take a test drive on the simulator at Nike Town London can call 020 7612 0800 to book their place or just turn up early and try to beat the crowds.