TAYLORMADE-ADIDAS GOLF NAMES INDUSTRY VETERAN JOHN STEINBACH DIRECTOR OF PUBLIC RELATIONS

Nearly two decades after helping to bring TaylorMade Golf to Southern California, John Steinbach will return to Carlsbad as TaylorMade-adidas Golf's director of public relations.

Along with founder Gary Adams, Steinbach was one of the company's original leaders. Last serving as vice president of advertising and public relations
for TaylorMade, he will now direct the overall PR strategy for both the TaylorMade and adidas Golf brands.

Steinbach will report directly to Robert Erb, vice president of global
marketing. Zack Smith, public relations manager, will continue his role as
communications point person for the company.

"This move was simply to elevate the importance of public relations within
the company," said president Mark King. "While PR was once a specialty in
the marketing mix, it now has a directorship - giving it an even stronger
voice to continue the story behind our recent success.

"With John, we have someone who not only knows the industry inside and out -
but who truly represents our brand values of being competitive, innovative
and authentic," King continued.

Steinbach started with TaylorMade in 1982 as a regional sales manager, then
headed up the company's sales and marketing in 1985 as director. He then
focused his expertise by becoming the director of marketing before leading
TaylorMade's advertising and public relations efforts as vice president.