Crown Sports Choose SDA

Crown Sports have chosen SDA’s Sales Manager as the result of an audit of its sales and IT systems. SDA will also provide training to all Crown Sports staff.

Crown Sports own and operate 19 health clubs and 8 golf clubs in the UK.

"We were looking to standardise our sales and IT ystems to provide synergy between the golf and health clubs and chose SDA due to its very good understanding of the health and fitness market," said Jim Mills, Crown Sports group sales manager. "We have been able to use Sales Manager to improve our golf clubs’ incomes through corporate days, green fee income and extra-curricular events. Database management activity, whilst long established in the health club market, is underused in the golf club sector but we see it as a growth area that Sales Manager will help us to capitalise on.

"Following system installation we have also found that we have increased the professionalism with which we deal with our members, which is important when you are dealing with over 50,000 people. It has also helped our prospecting activity, both internally and in end results."

SDA have designed the system to manage and increase sales and includes synchronisation of data by multiple sites and instant reporting facilities.