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Callaway Announces New Vice Presidents

 

MATT CHRISTIANSEN NAMED VICE PRESIDENT OF GLOBAL LICENSING AND ACCESSORIES FOR CALLAWAY GOLF

Callaway Golf Company announced the appointment of Matt Christiansen to the post of Vice President, Global Licensing and Accessories, effective immediately. Christiansen will report to Mick McCormick, Executive Vice President, Global Sales. Christiansen replaces Mike Haynes, who now reports directly to Chuck Yash, Senior Executive Vice President, Growth in Golf.

"We believe there are many opportunities to extend the Callaway Golf brand through Licensing and Accessories," said McCormick. "Matt's numerous experiences in Apparel, Golf and Licensing should enhance these key growth categories."

Christiansen, 39, has a strong background in the apparel and accessories industry. His 17 years of experience include design, merchandising and marketing, as well as license program development and management. Most recently, Christiansen was vice president of merchandising and marketing for Barco of California, a leading manufacturer of uniforms, since August 1999. Prior to that, Christiansen spent more than eight years working for Nike Inc. in a variety of positions, including apparel designer, director of design and merchandising for Nike golf apparel, and director of U.S. apparel merchandising. Christiansen has also worked in merchandising and design for companies such as Ocean Pacific, Sergio Tacchini and Hobie Sports. Christiansen has a Bachelor of Fine Arts in Design from the Parsons School of Design, where he earned the Gold Thimble Award as designer of the year in 1983.

CALLAWAY GOLF COMPANY NAMES MIKE HAYNES VICE PRESIDENT OF RECREATIONAL GOLF DEVELOPMENT

Callaway Golf Company announced the appointment of Mike Haynes to the position of Vice President, Recreational Golf Development, effective immediately. Haynes will report directly to Chuck Yash, Senior Executive Vice President, Growth in Golf. Haynes has been working with Yash in the Company's "Grow the Game" initiative since January of this year.

"Mike will be an integral part of Callaway Golf's effort to grow the game of golf," said Yash. "He has a real passion for the game, is very creative and has great connections in the golf world. He will help us find new and innovative ways to expose more non-golfers to the game he loves."

Haynes has been with Callaway Golf since 1994, most recently in a key capacity in the Company's licensing department. In his new position, Haynes will work to increase golf awareness among potential golfers, working with established golf organizations like the First Tee and exploring other avenues to grow the game. Prior to joining Callaway Golf, Haynes enjoyed a hall-of-fame college and professional football career, starring as a defensive back at Arizona State University, and later for the New England Patriots and Oakland Raiders.

 

 
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