Brush T Secures Distribution Deal for UK and Ireland

‘Controversial’ nylon fibre-based golf tee Brush-T has signed an exclusive distribution agreement for its product with ND Sports and Whole in One Golf. According to Brush-T’s UK head of sales Jeff Hawkes the deal was finalized just hours before the Christmas break last year.

Nigel Freemantle and Keith Friend of ND Sports and Whole in One Golf (respectively) first became interested in the product while watching TV coverage of the Dunhill Cup last October. Ernie Els’ tee shot on the 18^th caused interest when the camera showed him actually to be using one of the Brush-Ts. As Ernie walked the several hundred yards to his ball, Sky Sports commentators Ewan Murray and Bruce Critchley spoke of little else but the new odd-looking tee.

The distributors became ‘seriously interested’ in the Brush-T, however, after actually getting their hands on the product at the Birmingham Golf 2000 Expo in November 2000.

ND/Whole in One has become one of the UK’s foremost golf wholesalers, due in part to successful initiatives like The Golfers Club collection, which has become a benchmark for golf equipment retailers and resellers across the country. "If the Brush-T must be described as controversial that shouldn’t be the beginning and end of it," says Jeff Hawkes. "People are passionate about golf and so any innovation is bound to cause strong feedback, but any controversy will fade as the product’s innate strengths become known.

"As a brand, we may be young but we’re not confused. The Brush-T is not a gimmick or a prototype, it’s a golfing aid available right now. Most importantly, in South Africa, where it’s a mature product now, more and more people are converting to it all the time. We know it works."