New Year's Resolution for S2

January 2002 - LONDON - The New Year sees specialist sports PR and marketing agency S2 restructuring in the light of the departure of Managing Director and co-founder Anabel Sexton.

The former head of the London-based agency has taken up a newly created position of European Brand Communications Director at one of S2's biggest clients - TaylorMade adidas Golf.

Anabel said "I'm thrilled about my new position and really looking forward to the fresh challenges. Leaving S2 was obviously a difficult decision, but the company is in a healthy position after an excellent 2001, and I have total confidence in the team that I have built up to continue delivering a first class service."

As part of S2's re-structure, a new Managing Director will be appointed, and Tim Howland will take on a role as non-executive Director. Having worked closely with S2 on Wales' successful Ryder Cup bid, Howland had no hesitation in becoming involved:

"S2 has consistently demonstrated the value of a specialist sports agency. I'm proud to be involved with such a well-respected and capable organization, and I'm very excited about its' future."

(Stephanie Branston, Angus Macdonald, Suzi Kent)
Co-founder, Angus Macdonald has been appointed to the board and will assume responsibility for overall client direction.

Established in 1999, S2 is a small, highly creative team of communications professionals, all with a serious sporting pedigree. The company specializes in PR, Marketing and event management - all specific to the sports industry.

With headquarters in London, operating in Europe, Africa and Australasia, S2 services clients such as TaylorMade adidas Golf, The Sunday Times, Lexus, Help The Aged, The Golf Foundation and Jonah Lomu.

For further information contact Stephanie Branston at S2 Ltd.
Tel: +44 (0)20 7384 9678
email: s.branston@s2marketing.co.uk
http://www.S2marketing.co.uk