In reaction to the unprecedented consumer demand of its new 300 Series metalwoods, Taylor Made-adidas Golf today announced two major changes to its metalwood product marketing and R&D staff.

The announcement of Tom Olsavsky as director of product marketing, metalwoods, had been a long time coming.  Formerly the director of metalwood development, Olsavsky assumed the new position for Taylor Made-adidas during the development of the 300 Series and has been an integral part of its early success on all professional tours.

John Hoeflich, who helped lead the 300 Series to market as director of product marketing, will now lend his innovative expertise to the irons division in the same position.  In addition, Scott Burnett returns to Taylor Made-adidas from a stint at Adams Golf as director of product development and takes over Olsavsky's role of director of metalwood development.

"As other companies in the industry consolidate, we continue to grow rapidly," said company president Mark King.  "This trend speaks to our dedication to innovation.  Taylor Made-adidas will continue to build an industry-savvy core team who wants to be a part of this success."

Olsavsky has been a part of the Taylor Made-adidas team since 1996, serving in many roles for the company, including product development engineer, research engineer, senior tour engineer and director of metalwood development.  Prior to joining Taylor Made-adidas, Olsavsky spent six years at Titleist as a member of the R&D team as the lead metalwood engineer, testing new product on every major professional tour.

Olsavsky's new responsibilities will include: developing product strategies for their respective lines, giving each product its unique design (look, name, colour, etc.) ¾ as well as managing these tactics until it reaches consumers' hands.

Burnett, a former Navy S.E.A.L., has a masters degree in mechanical engineering from Texas A&M.  His passion and knowledge for golf helped him move quickly up the golf industry ranks since joining Taylor Made-adidas in 1997 as a research engineer.  Burnett will be responsible for managing the entire metalwood product development staff as well as mapping out the specific technological design of each metalwood product to improve both distance and accuracy for each golfer.