| Professional
Property Advice For Golf Course Owners Through
exposure of major golf tournaments particularly the Ryder Cup, golf is becoming
one of the fastest growing leisure activities in the UK. To ensure that your business
is getting the most from this thriving market, Michael Hodges, Chartered Surveyor
and specialist leisure property business transfer agent at DTZ Debenham Tie Leung,
provides an insight into his work within the golf course sector and notes his
“advice guide” in appraising golf courses. Michael
says: “Frequently my colleagues and I are asked to provide golf course owners
and operators with valuations and marketing appraisals of their golf course businesses.
But how do we go about it and seek to add value?” The
below gives a brief summary of the different stages: Stage
1 – Establish contact with your clients and ascertain their requirements
- Understand your clients’
needs and requirements
- Agree
terms of reference and objectives
- If
the business is still trading, be discreet and respect confidentiality
- Ensure
minimal disruption to the existing business operation
Stage
2 – Undertaking a thorough inspection of the property
- Undertake a detailed examination
of the clubhouse facilities (including restaurants, locker rooms, pro-shop etc)
- What
ancillary facilities like car parking is there?
- Walk
or take a buggy around the golf course noting its playing characteristics (eg
number of holes, par, bunkers and interesting features) – sadly no rounds played
- Inspect
the quality of the tee’s greens and fairways, are they well drained or is there
adequate automated irrigation?
Whilst
the value of a golf course is derived to a large extent by its profitability,
it is equally important to have a full appreciation of the physical facilities
because these will have a significant affect on trading potential. Stage
3 – Understanding the business - Talk
to the owner and “understand the business”
- Ascertain
how the club makes money and the nature, extent and type of customer base
- Understand
the accounts, breakdown the income stream and profit centres to establish the
tradition potential
- Report
back to the client and appropriate findings and recommendations
|