PGA Worldwide Golf Exhibitions Announces Changes for Fall Show

PGA Worldwide Golf Exhibitions, a division of Reed Exhibition Companies, announced today significant changes to the annual PGA fall show as part of an ongoing commitment to the industry to provide the ultimate forum to conduct the business of the game.

The fall show, formerly known as the PGA International Golf Show, will now be named the PGA Fall Expo to better reflect the show's function within the industry and upcoming operational changes. The PGA Fall Expo will continue to be staged during the month of September at the Las Vegas Convention Center. Among the first in a series of operational changes will be a program capping maximum booth size at 2,000 square feet.

"By limiting booth size, we will be able to establish known expectations for exhibitors and buyers alike," said PGA Golf Exhibitions Vice President and Show Manager Christopher McCabe. "With this fundamental change, we hope to improve our exhibitors' efforts to manage, budget and conduct business among competitors at the show."

Similar to Premiere Golf 2000, the PGA Fall Expo will include the addition of a local golf course and on-site facilities for product demonstrations, exhibits and hands-on testing prior to and during the show. Additionally, next year's show will provide facilities for large buying groups to hold "mini-shows" for franchise meetings and manufacturer product reviews.

"With our family of worldwide golf exhibitions continuing to grow, we look to incorporate successful programs from other markets within each show whenever possible," said McCabe. "The concept of product testing areas and franchise meeting facilities has been well-received by our VIP customers."

PGA Worldwide Golf Exhibitions also will expand current successful programs including the Key Buyer Program, education programs by allied associations and industry presentations hosted in partnership with leading golf organizations.

Show organizers also will review customer polling conducted in the upcoming weeks to determine the level of satisfaction with the host city and event facility.

PGA Worldwide Golf Exhibitions, a division of Reed Exhibition Companies -- the world's leading organizer of trade and public shows, organizes the PGA Merchandise Show in Orlando, the PGA Fall Expo in Las Vegas, Premiere Golf 2000 in Costa del Sol, Spain, and the PGA Merchandise Show of Australia.

PGA Worldwide Golf Exhibitions

 
PGA Merchandise Show Orlando, Florida, USA January As the world's largest golf 
trade show, the PGA Merchandise Show unveils the latest equipment, apparel and 
accessories for the global golf industry. Organized in partnership with The PGA 
of America, the show also includes education programs, daily fashion shows, industry 
presentations, marketing campaign introductions, celebrity appearances and recognition 
events. Projected for 2001 Exhibitors: 1,600 Net Square Ft: 700,000 Attendees: 
53,500 PGA Merchandise Show of Australia Sydney, Australia August As the largest 
golf exhibition in the southern hemisphere, the PGA Merchandise Show of Australia 
provides PGA Professionals and golf retail buyers with a traditional trade show 
market while inviting consumer participation on the final two days. PGA Golf Exhibitions 
will work with the PGA of Australia to stage this four-day event for the first 
time in August 2001. Projected for 2001 Exhibitors: 175 Net Square Feet: 30,000 
Attendees: 3,000 trade PGA Fall Expo Las Vegas, Nevada, USA September As a trade-show 
"Top 200 Event" also organized in partnership with The PGA of America, the PGA 
Fall Expo serves as a golf buying experience predominately for the West Coast, 
Pacific Rim, and Asian golf markets. Combining education conferences with industry 
events and exhibitions, the PGA Fall Expo introduces the latest apparel and accessories, 
as well as previews of the coming year's equipment introductions to thousands 
of industry professionals. 2000 estimates Exhibitors: 725 Net Square Feet: 175,000 
Attendees: NA Premiere Golf Marbella, Spain November This Pan-European show serves 
to bring buyers and exhibitors from throughout Europe together in a new environment 
that includes on-course product introductions, traditional exhibitions, golf tournaments 
and special events. Focusing on buying groups and PGA professionals, Premiere 
Golf 2000 is presented in partnership with Costa del Sol, the Region of Andalucia 
and the City of Marbella. Projected for 2000 Exhibitors: 175 Net Square Feet: 
30,000 Attendees: 2,200 

SOURCE PGA Worldwide Golf Exhibitions